What’s the most important part of your brand’s image? 

If your answer wasn’t “a logo,” you’re wrong. Your logo is the first thing many new customers will notice about your business, and it will have a big impact—even if they don’t realize it—on whether or not they decide to invest their money on you. 

In fact, your business can’t survive without a logo. 

That’s why we’ve put together a few reasons you should never overlook your logo. Let’s get started. 

It Tells Your Story 

Your logo captures who you are in a single image. It tells your customers what type of business you are, what kind of products or services you sell, what your message is[1], etc. 

It’s the foundation of your business’s identity. Without a logo, you’ll have trouble creating a consistent and clear brand for your company. 

It Catches People’s Attention 

The unique image and bright colors of your logo design are attention getters. When a customer sees your logo, it’ll pique their interest and drive them toward your products or services.

A professional logo also creates a good first impression for new customers—something that tells them they can trust you with their money. Otherwise, these people will pass right by your business without even realizing it was there. 

It Promotes Brand Recognition 

A logo is the face of your brand. 

For example, try thinking about your favorite business. What’s the first thing that popped into your mind? Probably their logo. 

It's hard to see Starbucks without their mythological mermaid or McDonalds without their golden arches. You want your customers to see your logo when they envision your business as well. 

Your customers will have a hard time recognizing your brand[2] without one, and they won’t be able to tell you apart from your competitors.   

Your Customers Expect It 

When customers visit a new business, they expect to see a logo. If they don’t, they might lose trust in you or think your company isn’t reliable or reputable. 

This will push them toward the competition, meaning you lose money. 

If you avoid spending on a logo, you won’t save in the long run. Instead, it will cost you sales and credibility. 

The Importance of Designing a Business Logo in the San Luis Obispo/Santa Barbara Area 

You’ll end up losing customers and money if you don’t invest in a professional logo. And without those two things, your business won’t last very long. 

Coming up with a logo idea, though, isn’t something you should do alone. A DIY logo won’t benefit you much more than not having a logo at all. 

That’s why we want to help you through the designing process. Our team at Econcept Inc. can give you a logo that represents your business’s values and resonates with your customers.

Don’t hesitate to give us a call at (805) 202-2368 to set up a logo consultation! 

References: 

1. https://www.entrepreneur.com/article/227072 

2. https://www.investopedia.com/terms/b/brand-recognition.asp