How Smart ADs work with Google.
When you sign up for a Econcept Smart Google campaign, you'll fill out the form above to the best of your ability. It will be our job to use your content and also our knowledge with online marketing to design the ad content. Select the keywords that best fit your business practice and our team will analyze your keywords, website, and business to fit with in the ad.
Your ad will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites.
Your ad can show when potential customers n your geographic area search for phrases related to your business on Google or Google Maps. Your ad can also show for people who are outside of your neighborhood, but who include terms related to your business as well as your business location in their searches.
Pros: Inexpensive! Ad is everywhere on Google!, no hassle set up, clear and to the point.
Cons: Less control of the AD. No analytical dashboard.
Smart Campaigns automatically show ads to locals in your area to drive website visits, online sales, and offline store visits. It's a great, cheap way to bring in more sales. If you are a local business that can't afford an high priced outside agency to run your Google Ads account, Smart Campaigns are for you. Econcept ads manager simply does exteded leg work. We send monthly reports, analyze your ad content to current trends, and verifies the ad for you.
We not only set up the ad and do monthly reports but we keep up to date with our community and trends that may have a positive or negitiave effect on the ad. We will adjust the ad to fit our community and keep the vibe local.
Our minimum rate of $300 includes ad placement with Google Smart Ads as well as our monthly support, reports, and updating.
No... We set the ad up on our Google admin account and send you the reports natively from Google.
We will send you exactly what we see with in Google. This may include impressions, reach, call to action, and more. We may also send along with the report our action plan and recommendations for future ads.
Yes... You will need a Google account and a credit card on file with Google. Ads are not complicated to set up however knowledge in keywords, phrases, marketing, and understanding local trends will help in making the ad and adjusting the ad.
No... We do not give access to the dashboard as this is part of our service. We simply take the reviwing of stats, analytics, and reports out of your hands and do the leg work. We will send you reports monthly with suggested changes and updating.
No... We do not hold contracts. We simply offer month to month solutions. We like to stay on our toes in delivering results. It is our business to stay in business and thats by keeping you in buisness making more money! We work hard to keep you successful thus making us successful.
Econcept Google Smart ADs Campaigns takes all the guessing out of marketing!
We’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign. In addition to the existing benefits of Smart Display campaigns, you now have the ability to choose the level of automation that you prefer in bidding, creatives, and audiences. If you want to access the new features and controls, choose "Standard display campaign" in Google Ads. Learn more about the changes to Display campaigns
Smart Display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions. Use a Smart Display campaign to show ads in almost all formats across the Google Display Network, reaching people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy.
Across the Display Network, Smart Display campaigns combine 3 optimization technologies to take the labor and guesswork out of targeting, bidding, and ad creation:
This article gives you an overview of Smart Display campaigns. To get started, jump to Create and manage Smart Display campaigns. We now have an option to use Smart Display campaigns with Pay for conversions.
Benefits
A top-performing campaign in minutes. You enter the building blocks for your ads—like headlines, images, and logos—and we’ll find you as many customers as we can within the CPA bid and budget you control.
Smarter, not harder. Smart Display campaigns automatically optimize within days. Your campaign automatically selects the best combination of assets to give you the best performance. In this way, you can learn which of your headlines, descriptions, images, and logos perform best.
Find the people who matter most. Reach the people who are most likely to convert and get as many conversions as possible at a bid you set. Smart Display campaigns optimize your performance with automated bidding and targeting, including remarketing. Enhanced by dynamic prospecting, which matches user profiles to your product or service feed.
When to use
Smart Display campaigns may be a good choice for you if:
What you gain with a Smart campaign:
What you leave behind:
How automatic bidding works
Smart Display campaigns use target CPA, Maximize Conversions, and target ROAS focusing on conversions. Your Smart campaign optimizes to bid most aggressively when performance data suggests the highest likelihood of conversions, and bids significantly less when data suggests that there is a low likelihood of conversion. After a necessary learning period, your campaign should begin to optimize either within 2 weeks or after it generates about 50 conversions, whichever comes first.
Pay for conversions
Eligible candidates can choose to pay for conversions, instead of clicks on Smart Display campaigns that use Target CPA bidding. When setting up your campaign, go to the “Bidding” section. Look for the header labeled “Pay for” and select Conversions from the dropdown menu. Learn more about pay for conversions.
How automatic targeting works
To help you reach the people who matter most to your business, automated campaigns use performance data to aggressively seek conversions. Smart Display campaigns combine two targeting methods: automatic remarketing to people who have visited your website and also automatic targeting, which excels at catching customers “mid-funnel”—that is, much earlier in the buying process.
For example, say you sell sparkling water. Ordinarily, you may not have thought to include “office supplies” as a targeting keyword for your sparkling water campaign. But if there are strong associations between “office supplies” and sparkling water sales, automatic targeting will work to get you sales with that targeting. This is just one example of one keyword. Smart Display campaigns can find many such keywords, using machine intelligence and browser data to target signals that you couldn’t have anticipated on your own.
Don’t worry if you already have other campaigns using remarketing—a Smart Display campaign tends not to shift customers away from those unless you choose to combine them. When you have multiple campaigns serving ads to the same audience, we'll always use the ad that’s most relevant.
Learn more about automatic targeting.
Notes:
About dynamic prospecting
Dynamic prospecting is one way to extend the power of your feed-based dynamic remarketing to reach new users with your high-performing products. Unlike dynamic remarketing, which is focused on getting the most value out of your existing customers, dynamic prospecting is used to acquire new users. This difference makes dynamic prospecting the preferable method if you’re a new advertiser or if you’re targeting an audience different from your own first-party data (including your remarketing lists).
Note: If you want to use Retail feeds along with your Smart Display Campaigns, please create a Smart Shopping Campaign or contact your Google Account Representative. Learn more about Smart Shopping Campaigns.
How it works
Dynamic prospecting uses machine learning to predict which feed items prospective buyers are looking for. Using historical feed performance and user behavior, dynamic prospecting predicts which new users are most likely to perform well for items in your feed. Once the system finds statistically significant relationships between feed items and user intent, it combines that possible intent with demographics-based information such as age and gender to match the user’s intent with a relevant product in your feed. The products in your feed are evaluated and selected based on performance, relevance, and other factors to determine which ones are most likely to lead to conversions.
Smart Display campaigns are recommended for dynamic prospecting campaigns, since they can simply and easily combine dynamic remarketing users with prospecting users for effective full-funnel setup.
Example
Imagine you're a hotel provider, and a customer wants to take a vacation in Paris. This customer is researching many topics about Paris, such as its cultural attractions, restaurants, hotels, and flight options. Since you have enabled dynamic prospecting, every new bit of relevant information in this user’s journey that indicates their travel intent to Paris, helps Google's systems know that showing your Parisian hotels to this customer is more likely to lead to a relevant, assistive-style ad that this user may be more likely to convert from.
How ad creation and optimization works
Say you want to launch a campaign, but you don’t know what images and text to use in your ads. You decide to enter your assets (headlines, description lines, images, and logos) and run them in a Smart campaign. Here’s what happens next.
What do my ads look like?
Smart Display campaigns run responsive ads on the Display Network. Responsive Display ads will replace responsive ads as the default ad type for the Display Network, and they can also be used in Smart Display campaigns.You can control the look and feel of your ads by uploading assets such as your headline, logo, description, and images. Google will use your assets to render ads, and optimize them to improve their performance across the Display Network.The Responsive Display ad’s adaptability allows you to expand your reach and improve your performance without you having to create dozens of ads in all the combinations of ad types and sizes.
To use responsive ads to remarket specific products to people who’ve recently seen them on your website, attach a feed to your Smart campaign. Your ads may show images of the products accompanied with your marketing text. The feed can be attached through the "Settings" page, or during campaign creation under "Dynamic ad settings."
It’s impossible to preview all the thousands of possible combinations that could make up your ads with a Smart Display campaign. Your ads are designed to look great as long as you add images and logos that fit within the image ratio specifications. They’ll also be able to blend into publisher’s websites as native ads, giving you impact that standard ads may not.
Here is our long list of links that most likely you don't need. Have a question? Give us a buzz...
TERMS OF SERVICE
PRODUCTS / SERVICES
COMPANY INFORMATION
COMPANY RESOURCES
PRODUCT
LINKS
*unlimited FREE connections to your website when purchased together with any Econcept website