Sell or increasing brand awareness is just the beginning.

Ever thought of selling a product or increasing brand awareness? Effective website design is the contrast between a change and a lost possibility. Your website serves as an important medium for users to effectively grasp what your brand is about. The very last thing you want is to chase site visitors away because of an inadequately designed website. Check out 11 awesome elements of Website Design below to see how you can effectively design a website. You can also seek professional advice from the folks at Econcept Inc. / www.Econcept.biz   if you think you need some extra help.

1. Simplicity is the best

Purpose comes first, graphics are secondary. As much as creative and innovative graphic designs will greatly catch the attention of users, they should never be the cause of distraction for users who visit a website with a purpose in mind. If there is too much going on, visitors who do not understand what your site is about will leave within a few seconds.

If you have redundant information on your website, delete it. Avoid busy and irrelevant designs. There is no point in cramming your site too much above the fold. Simplicity is the best — simple designs allow for easier navigation on the site, and aid users in searching for information that truly matters to them.

Utilizing white space, alternatively referred to as negative space, can effectively draw the attention of visitors to your site! White space is the area on your site that are deliberately left unfilled, and they help to separate paragraphs of texts and graphics. White space is a significant and powerful element of website design as it makes a page look professional and neat.

2. Aesthetics

Colors, balance, and typography are the three most vital aesthetic principles for successful website design. Colors evoke poignant and enthusiastic reactions — warm tones such as yellows and pinks excite people whereas cool tones like blues and greens have a peaceful effect. Here’s a fun fact, do you know why a large number of fast-food restaurants have red logos? This is because red instantly attracts attention and makes people feel hungry!

Colors should be in harmony and feel consistent when you select a color palette for your site. For your website background, select colors that coordinate with your logos and avoid colors that clash too much as they can put your users off. A maximum of five distinct colors is suggested for successful website design. Fonts also affect the feel of your site — stick to a font size of 12-16 pts and a maximum of three typefaces. Sans Serif fonts are also proven to be effective for body text. Whatever you do, remember to always keep your audience in mind.

3. The power of graphics

Another design hack is the use of visuals over text. Pictures speak a thousand words, and they contribute significantly to effective website design. Visuals can be strategically incorporated to point users to where you want them to go. For instance, ‘Contact Us’ and ‘Shop Now’ buttons, coupled with visual cues can direct users to primary conversion points.

Quality over quantity — when selecting pictures for your site, they ought to be high resolution and appropriate for your site. Utilize photos that look as natural as possible, otherwise, they might come off excessively tacky. Infographics can also be useful as they catch the attention of users easily. Since an average user typically skims a site instead of perusing it in full detail, infographics are an incredible asset that can effectively deliver information.