Websites have become an essential part of business. It doesn’t matter what type of business you have, the benefits of a website can mean the difference between success and failure.

While creating a website might be an investment, you can’t afford to not have one anymore.

We’ve put together this guide to show you why you need a website, so make sure you keep reading below!

Gives You Credibility

Customers trust websites. If you have a well-designed, user-friendly website, customers are more likely to give you their business.

In fact, about 75% of online users[1] will judge the credibility of your company based on your website. If you don’t have a website, customers won’t trust you as an authority in your industry, and they’ll go to your competitors instead.

Makes You Competitive

A website gives you a way to compete with the other business in your area (and on the web). With the right SEO strategies, you can outrank them on search engines, meaning the customers searching for your products or services will go to you first.

If you don’t have a business website, you’re essentially ushering your customers to your competitors instead. 

Helps Grow Your Audience

When you build a website, you’re exposing your business to people who otherwise wouldn’t have been able to find you. A website also gives you unlimited marketing opportunities (one of the most important website benefits), meaning you can reach more people in a wider demographic.

Increases Your Sales

Since a website helps you attract more customers, you’ll end up making more sales. But that’s not the only way a website will boost your income.

According to research[2], nearly 80% of people buy products and services online, both for convenience and affordability. If you don’t have a website, you’re cutting yourself off from a massive pool of online shoppers.

On top of that, 97% of customers[3] research a product online before they buy it from a local business. If these local customers can’t find a website for your products, they are less likely to do business with you.

It’s What Customers Expect

Most business have websites, so your customers expect you to have one, too. They will likely head over to one of your competitors if you don’t have one, which is lost business for you.

Taking Advantage of the Benefits of a Website

If you don’t have a website yet, getting one should be your next priority. But this isn’t something you should do alone.

Remember, your customers will judge your credibility and trustworthiness based on the appearance of your website. Because of this, the best way to take advantage of the benefits of a website is to get some professional help.

Not sure where to look?

Our team at Econcept. Inc. can build and maintain a quality website for your local San Luis Obispo or Santa Barbara business. You can get in touch with us at (805) 202-2368 to learn more about our web design and marketing services!

References:

1. https://www.entrepreneur.com/article/307165

2. https://techcrunch.com/2016/12/19/79-percent-of-americans-now-shop-online-but-its-cost-more-than-convenience-that-sways-them/

3. http://www.bizreport.com/2010/03/user_view_97_of_consumers_research_products_online.html