Steps in Econcept Website Building

By info 14 Sep, 2015

In the proverbial customer conversion funnel, a landing page is the part that brings all your traffic together. It’s often the final destination for visitors who are led by an email, PPC campaign or other marketing effort, to a single page with one unified purpose — to take an action. A landing page can prompt the potential customers to make a purchase, subscribe for more information, share something with friends on social media or give feedback on a service or product.

As you go about designing your next landing page, here are some best practices to keep in mind.

Stick to One Action:

By info 08 Aug, 2015

In lean times, consumers pinch pennies and eliminate most luxuries. From cutting back on extras to more prudent spending and budgeting, people inject a degree of caution into their financial habits. In such a volatile environment, smaller, local businesses count on your patronage in order to stay afloat; every transaction is precious to them. So when deciding where to spend your hard-earned dollars on tonight’s dinner or a gift for a friend, consider the benefits of turning to local, independently owned businesses within your community.

There are far-reaching advantages to deciding to “shop local.” By supporting local businesses, you are in turn supporting your local economy; significantly more money stays in a community when purchases are made at locally owned – rather than nationally owned – businesses. The   U.S. Small Business Association   and the   U.S. Department of Labor   report the positive impacts of small, independent business on local economies.

  • Local businesses are more likely to utilize other local businesses such as banks, service providers, and farms.
  • For every $100 you spend at local businesses, $68 will stay in the community.
  • Independent retailers return more than three times as much money per dollar of sales to the community in which they operate than chain competitors. Independent restaurants return more than two times as much money per dollar of sales than national restaurant chains.
  • Small businesses employ 77 million Americans and accounted for 65% of all new jobs over the past 17 years.

In addition to helping build the local economy, there are also notable intangible benefits that come from supporting businesses in your local community.

  • Local businesses are owned and operated by your neighbors! They care about and are invested in the well-being of your community and its future.
  • Local businesses are more accountable to their local communities and donate more money to non-profits.
  • Supporting local businesses is good for the environment because they often have a smaller carbon footprint than larger companies.

It isn’t always the easiest or most convenient option to visit a local independent business rather than a large national chain that might be down the street. However, there are plenty   of ways you can help support your local economy in Massachusetts by thinking local first:

  1. Try the menu at a local restaurant for lunch or dinner
  2. Purchase a birthday present at a local gift shop
  3. Join a local gym
  4. Visit a local nursery or hardware store for your lawn and garden needs
  5. Get your car serviced at a local mechanic
  6. Visit a Massachusetts   farmer’s market   to purchase the ingredients for your family dinner. There are   Buy Local groups   throughout the state advocating   locally grown food products

So the next time you need to run out for some groceries or do a little shopping,   seek out a local business   and see what they have to offer! You could discover some great products and services while helping to build a strong and successful community around you.

Join the conversation and tell us about a great local business in your community

By info 21 Jul, 2015
Getting a brand new   website   is exciting. We know it's a big step for your business, and to make it go as smoothly as possible, we have outlined our basic 5 step process.

Step 1 - Information Gathering

The first step to the design process is to gather information. During this stage you will be in contact with your   sales representative , so that they can help you decide what type of website is best for your business. Some of the topics you will cover during this step include:
  • Purpose: What is the purpose of the site? Are you looking to sell products online? Do you hope to drive more traffic to your restaurant?
  • Audience: Who is your target audience? Does your business cater to party hearty college students, or are you geared more towards families? Are you looking for new clients, or are you providing information to existing clients? Useful categories to think about include age, sex, interests, and location of your audience.
  • Content: What type of content do you already have? Is this a face-lift for an existing site, or is this your very first website? Do you have photographs, or will your designer need to find images for you? Do you have a logo? Do you have a vision of how you want your website to look, or do you want to leave it up to the pros?
  • Scope: How many pages do you want on your site? How quickly do you need this project completed?
You will want to gather any content you want on your website, this will include:
  1. The name of your business
  2. Your domain information (if you have it)
  3. Business information
    1. Hours of operation
    2. Location
    3. Phone number
    4. Email
    5. Products/Services
  4. Logos and Graphics
  5. Photos
  6. Text
    This will include staff bios, descriptions of products, mission statements,slogans etc.

Step 2 - Initial Design

Once all the information and content has been gathered, your   web designer   will put together an initial homepage design. This page will only act as a visual reference, a starting point for the rest of the website. If you like the design style, the rest of the site will be built using that same framework.

Note: Links, menu buttons, and social media links will not work during this phase, that will all be taken care of further along in the design process.

Step 3- First Draft

Once you have given the designer the thumbs up on an initial design, they will build out your first draft of your website. This will be the first incarnation of your website.

At this point you will want to check the website for any inaccuracies, typos, and let your designer know of any changes you would like made.

It is likely that you will have many drafts of your website, as your web designer hones in on your vision.

Step 4 - Final Draft

Once your designer has fixed any issues, and you are happy with the way it looks, it will enter the final draft. At this point your designer and developer will work on the behind the scenes information (this includes adding a favicon, working on   SEO , and setting up your Analytics and tracking).

Step 5 - Going Live!

Woo Hoo! This is the most exciting step, when we   publish your site   for the whole world to see. This is where we connect your site with your chosen domain name. On our end, this step is usually accompanied by cheering and clapping.
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